SMS Marketing

SMS Marketing

What you should know about SMS:

SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones. SMS first appeared in Europe in 1992. It was included in the GSM (Global System for Mobile Communications) standards right at the beginning. Later it was ported to wireless technologies such as CDMA and TDMA. The GSM and SMS standards were originally developed by ETSI. ETSI is the abbreviation for European Telecommunications Standards Institute. Now the 3GPP (Fourth Generation Partnership Project) is responsible for the development and maintenance of the GSM and SMS standards. As suggested by the name "Short Message Service", the data that can be held by an SMS message is very limited. One SMS message can contain at most 140 bytes (1120 bits) of data, so one SMS message can contain up to 160 characters if 7-bit character encoding is used. (7-bit character encoding is suitable for encoding Latin characters like English alphabets.)

What is SMS Marketing:

The need of immediacy has become order of the day. SMS Marketing would enable you to capitalize on the unique feature of the mobile and simply reach your prospective customers with a unique message promoting products and services offered by your organization. This would pave the way for you to include targeted mobile campaigns in your marketing mix. Due to the subtle nature of the technology, SMS has remained the most popular communication media of all times. Billions of SMS’S are sent over the wireless carriers all over the world every day .With SMS Marketing you could reach a mix bag of customers of different mobile carriers in Bangladesh. With a ever growing population of mobile users, There is lot that you could do to attract your customers.

SMS Messages can be Sent and Read at Any Time:

Nowadays, almost every person has a mobile phone and carries it most of the time. With a mobile phone, you can send and read SMS messages at any time, no matter you are in your office, on a bus or at home.

SMS Messages can be sent to an Offline Mobile Phone:

Unlike a phone call, you can send an SMS message to your friend even when he/she has not switched on the mobile phone or when he/she is in a place where the wireless signal is temporarily unavailable. The SMSC of the mobile network operator will store the SMS message and later send it to your friend when his/her mobile phone is online.

SMS Messaging is less disturbing while you can still stay in Touch:

Unlike a phone call, you do not need to read or reply an SMS message immediately. Besides, writing and reading SMS messages do not make any noise. While you have to run out of a theater or library, Boadroom to answer a phone call, you do not need to do so if SMS messaging is used.

SMS Messages are supported by 100% GSM/CDMA Mobile Phones and they can be exchanged between Different Wireless Carriers:

SMS messaging is a very mature technology. All GSM mobile phones support it. Not only that you can exchange SMS messages with mobile users of the same wireless carrier, but you can also exchange SMS messages with mobile users of many other wireless carriers worldwide.

SMS 'simply the best' CAMPAIGN

Broadcasting Base Price = Taka 0.50 per SMS
SMS Broadcast range = 100,000 +
One time cost = Base price multiplied by the total

SMS 'premium' CAMPAIGN

Broadcasting Base Price = Taka 0.60 per SMS
SMS Broadcast range = 10,001 - 100,000
One time cost = Base price multiplied by the total

SMS 'mild' CAMPAIGN

Broadcasting Base Price = Taka 0.70 per SMS
SMS Broadcast range = 0 - 10,000
One time cost = Base price multiplied by the total