Pinterest Using Top Ten Ways For Your Business
1. Pay Attention To Pin Placement: Place your most important pins near middle of top / second row of the board. Research shows that pins placed front & center receive the highest percentage of viewers.
2. Be Pin Friendly: Install Pin it button on your website & give every page & blog post features image that can be pinned automatically. In addition, put a 'Follow me on Pinterest' button on your home page.
3. Know Your Numbers: Verify you website in settings page to get access to pinterest web analytics feature. The information will help you see which of your pinning efforts are paying off & shape your future strategy.
4. Cross Promote: Connect with your other social media by creating a pinterest tab on tweeting, facebook your pin & embedding pins in your blog posts.
5. Set A Strategy: Pin strategically by considering your objectives before you begin. Are you trying to, drive your brand awareness, increase your sales, expand customer engagement. Take images & offers accordingly.
6. Promote Others: Build your brand by engaging with the community via re-pinning, commenting on & liking others pins. You can also tag another pinner you are following in one of your pin descriptions.
7. Watch Your Percentages: Create inviting boards by making forty percent of your pins motivational & inspiring, forty percent instructional & educational & only twenty percent about your brand such as including profiles, specials & contests.
8. Give Stuff Away: Drive traffic to your website by offering free items such as eBooks, podcasts & white paper to a pin's description. According to pinerly, pint that have a call to action see an eighty percent increase in engagement.
9. Go Multimedia: Make your boards more interactive by sharing screencasts, podcasts & videos. Good multimedia pins include: product demos, tutorials, behind the scenes tours & excerpts from presentations & webinars.
10. Establish Your Expertise: Craft keyword rich pin & board titles & descriptions to boost your google ranking & be found for your expertise. Use hashtags to highlight key words & phrases your customers search for.
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