Digital Marketing Strategy
1. Set Objects and Goals: Define your objectives and Goals. What do you want to achieve from digital marketing? Without goals marketing is like a boat of without destination.
2. Identify Customers and Audience: Do proper research to find out your audience and customers. If you can find you proper customer or audience, you don't get much view or sales.
3. Identify Competitors: Perform research to find out you competitors. Figure out what is their strategy towards digital presence? In competitors depend you stay long time or short time in market.
4. Decide Role: Assign decide and role who will be responsible for which task. Skill set is the key factor. Because all person are not expert in all thing. As per skills distribute work.
5. SMM and SEO: SMM mean Social Media Marketing and SEO means Search Engine Optimization. Now a days both two ways are more important in marketing. Do proper research to find out your audience and customers.
6. Social Media: Social Media means Facebook, Youtube, Twitter, Skype, Pinterest, Delicious, Instagram, LinkdIn, Whatsapp, Tumblr, IMO etc. Define your objectives and goals. What do you want to achieve social media.?
7. Content Marketing: Info-graphics, Press Releases, Blogging, Articles, Forums, Po-casting, Video, Webinars, Guest Blogging and Documents. If you create a video or write a article and marketing is call content marketing.
8. Mobile Marketing: Define goals choose right platforms. If you send SMS or Call and promote your products or service is called mobile marketing.
9. Email Marketing: Grow your contact list compose great emails create a schedule. By sending email about service or goods is called email marketing.
10. Measure: See what all works well for your campaigns. Plan for improvement. Revise your strategy if needed.
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